{"id":68706,"date":"2020-02-07T07:05:32","date_gmt":"2020-02-07T06:05:32","guid":{"rendered":"https:\/\/runlovers.it\/2020\/under-armour-hovr-machina-balance-between-cushioning-and-lightness\/"},"modified":"2022-11-15T15:00:59","modified_gmt":"2022-11-15T14:00:59","slug":"under-armour-hovr-machina-balance-between-cushioning-and-lightness","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2020\/under-armour-hovr-machina-balance-between-cushioning-and-lightness\/","title":{"rendered":"Under Armour HOVR Machina: balance between cushioning and lightness"},"content":{"rendered":"<p>Exactly one year after the launch of the already excellent <a href=\"https:\/\/runlovers.it\/en\/?p=73415\">HOVR Infinite<\/a>, Under Armour introduces the brand new <strong>HOVR Machina<\/strong>. Not an update but a new model that has 20 percent more cushioning, greater responsiveness, more energy return, and a weight that is 23 grams lighter, for a total of 283 grams.<\/p>\n<h2 id=\"faster\">Faster<\/h2>\n<p><a href=\"https:\/\/runlovers.it\/?attachment_id=41741\" rel=\"attachment wp-att-41741\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-41741 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"690\"  height=\"392\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 690px) 100vw, 690px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02-690x392.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?resize=690%2C392&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?resize=768%2C436&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?w=1021&amp;quality=75&amp;ssl=1 1021w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?resize=739%2C420&amp;quality=75&amp;ssl=1 739w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?resize=640%2C364&amp;quality=75&amp;ssl=1 640w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina02.jpg?resize=681%2C387&amp;quality=75&amp;ssl=1 681w\" ><\/a><\/p>\n<p>From a dynamic point of view, more lightness also means more efficient running and, therefore, more speed. But the main features of Machina are not limited to this. In fact-thanks to the inclusion of a 2-pronged, carbon-filled Pebax\u00ae spring propulsion plate-the new Machinas improve thrust and roll phase.<\/p>\n<p>I believe this is the first time that the plate-a feature of the fastest shoes on the market-has been put on such a cushioned shoe. Of course you can&#8217;t expect the performance of a shoe that weighs half as much and is designed only for racing, but the benefits are there, especially in terms of pushing efficiency.<\/p>\n<p>From an initial test (in-depth review will come later), the Machinas proved to be fast but without being so extreme as to compromise comfort in any way.<\/p>\n<h2 id=\"more-comfortable\">More comfortable<\/h2>\n<p><a href=\"https:\/\/runlovers.it\/?attachment_id=41742\" rel=\"attachment wp-att-41742\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-41742 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"690\"  height=\"392\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 690px) 100vw, 690px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03-690x392.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?resize=690%2C392&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?resize=768%2C436&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?w=1021&amp;quality=75&amp;ssl=1 1021w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?resize=739%2C420&amp;quality=75&amp;ssl=1 739w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?resize=640%2C364&amp;quality=75&amp;ssl=1 640w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina03.jpg?resize=681%2C387&amp;quality=75&amp;ssl=1 681w\" ><\/a><\/p>\n<p>The 20 percent increase in cushioning is already felt in the first few steps, though without making it appear saggy in any way. Comfort also amplified by a lightweight, soft and breathable mesh upper. In short, as you may have guessed, we are talking about a shoe with which &#8211; thanks to the good balance between responsiveness and comfort &#8211; you can tackle any kind of training. Especially in high-volume preparations where high travel distances make cushioning and protection the key elements.<\/p>\n<p>And if you then add in excellent responsiveness, you&#8217;ve come full circle!<\/p>\n<h2 id=\"more-connected\">More connected<\/h2>\n<p><a href=\"https:\/\/runlovers.it\/?attachment_id=41743\" rel=\"attachment wp-att-41743\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-41743 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"690\"  height=\"392\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 690px) 100vw, 690px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04-690x392.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?resize=690%2C392&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?resize=768%2C436&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?w=1021&amp;quality=75&amp;ssl=1 1021w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?resize=739%2C420&amp;quality=75&amp;ssl=1 739w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?resize=640%2C364&amp;quality=75&amp;ssl=1 640w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina04.jpg?resize=681%2C387&amp;quality=75&amp;ssl=1 681w\" ><\/a><\/p>\n<p>Thanks to the insertion of a chip in the right shoe, the Machinas connect via Bluetooth with Under Armour&#8217;s MapMyRun app (and soon for Apple Watch and Garmin devices) for more precise gait analysis with ground contact times, stance angle and much more data. But that&#8217;s not all because, with the introduction of Form Coaching, real-time analysis of all gait parameters allows runners to understand when fatigue leads to a more disjointed and therefore less efficient and more risky movement in terms of potential injuries. A smart shoe, in short.<\/p>\n<p>But now the question we have all been asking: why is the sensor not present in both shoes? The answer is very simple: to optimize costs and thus make the shoe still affordable for every runner.<\/p>\n<p>My personal opinion is that, in the ideal world, it would be nice if there was a &#8220;premium&#8221; version with sensors in both feet.<\/p>\n<h2 id=\"ultimately\">Ultimately<\/h2>\n<p><a href=\"https:\/\/runlovers.it\/?attachment_id=41744\" rel=\"attachment wp-att-41744\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-41744 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"690\"  height=\"392\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 690px) 100vw, 690px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05-690x392.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?resize=690%2C392&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?resize=768%2C436&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?w=1021&amp;quality=75&amp;ssl=1 1021w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?resize=739%2C420&amp;quality=75&amp;ssl=1 739w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?resize=640%2C364&amp;quality=75&amp;ssl=1 640w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2020\/02\/uamachina05.jpg?resize=681%2C387&amp;quality=75&amp;ssl=1 681w\" ><\/a><\/p>\n<p>Under Armour took a different direction for its HOVR Machina, trying to combine cushioning and performance especially to address long runs. The addition of technology is a very important feature, especially because it turns the shoe not only into a mechanical element but also into a support for data analysis.<\/p>\n<p>&#8211; Release date: February 7, 2020<br \/>\n&#8211; Drop: 8mm<br \/>\n&#8211; Weight (men&#8217;s size 9 US): 283 g<br \/>\n&#8211; Weight (women&#8217;s size 7US ): 241 g<\/p>\n<p>More info at: <a href=\"https:\/\/www.underarmour.it\/it-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.underarmour.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour today launches the new HOVR Machina, a shoe in which cushioning, responsiveness and technology come together.<\/p>\n","protected":false},"author":3,"featured_media":61712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":true},"categories":[15136],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-68706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Under Armour HOVR Machina: balance between cushioning and lightness<\/title>\n<meta name=\"description\" content=\"Under Armour today launches the 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