{"id":72067,"date":"2022-05-04T12:35:21","date_gmt":"2022-05-04T10:35:21","guid":{"rendered":"https:\/\/runlovers.it\/2022\/who-and-what-is-behind-adidas-products\/"},"modified":"2022-12-06T19:17:36","modified_gmt":"2022-12-06T18:17:36","slug":"who-and-what-is-behind-adidas-products","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2022\/who-and-what-is-behind-adidas-products\/","title":{"rendered":"Who and what is behind adidas products"},"content":{"rendered":"

I<\/span> checked: Herzogenaurach counts about 23,000 inhabitants. If you do not know which city it is, you are not alone: let’s say it is not a city (or town, it would be more correct to say) that you would visit on a trip to Germany. Not because it is not beautiful and peculiar, not at all. However, there is a reason why it is famous: because a quarter of its residents actually works for one of its most important companies, namely adidas.<\/p>\n

The adidas campus is located a few kilometers from the town, among rolling hills and at the edge of the forest. Its buildings are as far different from local architecture as one can imagine. Using an overused image, they are like spaceships landed from another planet in the German countryside. I like to think of them more as the projection into the future of the idea of innovation that founder Adi Dassler had.<\/p>\n

The campus-known as “World of Sports”-got its current shape over the past 10 years. Here are the administrative offices, marketing, research and development, design and prototyping laboratories, the showroom, an athletic field named after Adi Dassler (the Adi Dassler Sportplatz), the rhomboid roof called “Halftime” under which is the canteen and meeting and conference spaces, and finally the original core of the company, in the buildings once occupied by a military barracks.<\/p>\n