{"id":72095,"date":"2022-10-14T17:23:39","date_gmt":"2022-10-14T15:23:39","guid":{"rendered":"https:\/\/runlovers.it\/2022\/kipchoge-also-signs-a-car\/"},"modified":"2022-11-16T12:07:24","modified_gmt":"2022-11-16T11:07:24","slug":"kipchoge-also-signs-a-car","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2022\/kipchoge-also-signs-a-car\/","title":{"rendered":"Kipchoge also signs a car"},"content":{"rendered":"<p><span class=\"dropcap dropcap3\">I<\/span>n addition to being the fastest man in the world, as of today Eliud Kipchoge can also boast another record: being the first marathon runner to have a car dedicated to him that will be produced in a limited series.<\/p>\n<p>Japan&#8217;s Isuzu has unveiled the design of its all-new D-Max pickup truck, named &#8220;Eliud Kipchoge 1:59&#8221; for the occasion. Or, more affectionately, &#8220;159.&#8221;<\/p>\n<h3>Why a pickup, why Isuzu, why the number 159.<\/h3>\n<p>The type of car is popular in Kenya, where it is appreciated for its versatility and because it can be both a means of transporting people and things. The company that makes it is, as mentioned, Isuzu of Japan, and the partnership with the Kenyan champion is not sudden: in fact, Kipchoge has been sponsored by them for a long time. As he himself says, &#8220;They are like a third leg to me, they believed in me before everyone else.&#8221;<\/p>\n<p>Okay, and why is it called 159? It&#8217;s quickly said: 1 hour 59 minutes is the time recorded by Kipchoge in <a href=\"https:\/\/runlovers.it\/en\/?p=68506\">October 2019 in Vienna<\/a>, when for the first time in history a human (i.e., him) run under two hours over the marathon distance.<\/p>\n<p>These three figures never cease to repeat themselves: 159 the name of the car, 1:59 the world record time (and especially the memory of the first time a man ran 42 kilometers in less than two hours), and 159 finally also the total number of D-Maxes that will be produced with its signature.<\/p>\n<p>He&#8217;s getting, of course, the most symbolic one: the number 001.<\/p>\n<p><span class=\"wp-caption-text\">(Main image credits: <a href=\"https:\/\/twitter.com\/IsuzuKenya\/status\/1579730214967394304?s=20&amp;t=fXNIa020QWPZ_sz3qB0aqw\" target=\"_blank\" rel=\"noopener\">Isuzu Kenya Twitter account<\/a> &#8211; Via Nation)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Literally, that is, both in photos and in reality: Eliud Kipchoge now also signs (and gives his name to) a Japanese pickup truck<\/p>\n","protected":false},"author":2,"featured_media":65122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15136,18805],"tags":[17968,19953,16018],"class_list":{"0":"post-72095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"category-oddities","9":"tag-eliud-kipchoge-en","10":"tag-isuzu-cars","11":"tag-kenya-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - 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