{"id":74867,"date":"2023-02-23T10:00:33","date_gmt":"2023-02-23T09:00:33","guid":{"rendered":"https:\/\/runlovers.it\/?p=74867"},"modified":"2023-03-07T10:09:00","modified_gmt":"2023-03-07T09:09:00","slug":"adidas-ultraboost-light-the-wow-run","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2023\/adidas-ultraboost-light-the-wow-run\/","title":{"rendered":"adidas Ultraboost Light: the “wow!” effect"},"content":{"rendered":"

adidas today introduces the new Ultraboost Light<\/a><\/strong>. The revolution – because to speak of evolution would be reductive – of cushioned and reactive shoes whose history began 10 years ago with the arrival of the BOOST foam.<\/p>\n

It’s precisely on the 10th anniversary of the unveiling of the first shoes with BOOST technology that these Ultraboost Light<\/strong> are coming out.<\/p>\n

The difference can be seen at first glance: the material at the midsole is smoother and there’s no longer the classic BOOST embossing. We are indeed facing a technological breakthrough with the arrival of Light BOOST<\/strong>.
\nThis new compound is more responsive and, most importantly, lighter: 30 percent less weight<\/strong>, to be exact.<\/p>\n

\"\"<\/p>\n

This defines for the Ultraboost Light<\/a> an even more pronounced character, with energetic push, extreme cushioning,
\nunparalleled comfort and responsiveness.<\/p>\n

The “wow!” factor<\/h4>\n

I had a chance to chat with Simon Lockett (Footwear Product Marketing Category Director at adidas) and, when I asked what feelings they had focused on when designing the shoe, he told me that their goal was to make people say “wow!” when they use them for running.<\/p>\n

And it was not an easy goal to achieve because everyone runs with a different purpose and therefore has different expectations from shoes.<\/p>\n

Ultraboost Light’s new technology package is complemented by a redesigned LEP to optimize responsiveness and a PRIMEKNIT+ upper.
\nWe have already talked several times about adidas’ particular environmental sensitivity, which is also confirmed in this new model that brings with it a 10 percent reduction in the carbon footprint of the previous model.<\/p>\n

A few more details<\/h4>\n

While we wait to thoroughly test the new Ultraboost Light and see how they do on the road, this new design also proves interesting in numbers. As I told you, the weight is now 299 grams for the men’s version and 262 grams for the women’s version while the drop remains stable at 10 millimeters.<\/p>\n

Starting today, February 23, 2023, you can find the new adidas Ultraboost Light in the best running stores and on adidas.it<\/a> priced at 200 euros.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

adidas today introduces the new Ultraboost Light. 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