{"id":85180,"date":"2024-08-30T13:01:43","date_gmt":"2024-08-30T11:01:43","guid":{"rendered":"https:\/\/runlovers.it\/2024\/three-new-products-of-the-week-asics-metafuji-trail-tnf-summit-x-ikb-norda-005\/"},"modified":"2024-08-30T13:02:48","modified_gmt":"2024-08-30T11:02:48","slug":"three-new-products-of-the-week-asics-metafuji-trail-tnf-summit-x-ikb-norda-005","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2024\/three-new-products-of-the-week-asics-metafuji-trail-tnf-summit-x-ikb-norda-005\/","title":{"rendered":"Three new products of the week: Asics Metafuji Trail, TNF Summit x IKB, Norda 005"},"content":{"rendered":"<p>A week full of novelties, with one special feature: they are all about the trail.<br \/>\nTwo of the shoes we present have one thing in common: extreme lightness.<br \/>\nThe third has something (very) artistic about it and an unforgettable color.<br \/>\nAnd it is part of an entire trail kit presented at UTMB 2024.    Here they are!  <\/p>\n<h3 id=\"asics-metafuji-trail\">Asics Metafuji Trail<\/h3>\n<figure id=\"attachment_85157\" aria-describedby=\"caption-attachment-85157\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/runlovers.it\/?attachment_id=85157\" rel=\"attachment wp-att-85157\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-85157 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1200\"  height=\"800\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?w=1200&amp;quality=75&amp;ssl=1 1200w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=690%2C460&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=870%2C580&amp;quality=75&amp;ssl=1 870w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=768%2C512&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=630%2C420&amp;quality=75&amp;ssl=1 630w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=300%2C200&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=600%2C400&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=696%2C464&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/AW24_Fujitrail-Collection_Highlight_DSC05245.jpg?resize=1068%2C712&amp;quality=75&amp;ssl=1 1068w\" ><\/a><figcaption id=\"caption-attachment-85157\" class=\"wp-caption-text\">ASICS Metafuji Trail<\/figcaption><\/figure>\n<p class=\"p1\">ASICS has launched the new METAFUJI TRAIL, trail running shoes designed for those who want to push hard on the trails.<\/p>\n<p class=\"p1\">A veritable powerhouse of technology that manifests itself in the full-length carbon plate for vigorous thrust, to advanced cushioning, and for grip that allows you to tackle even the most difficult terrain with confidence.<\/p>\n<p class=\"p1\">Tested by athlete Andreu Simon, the METAFUJIs are designed for those who like to run fast off-road.<br \/>\nLightweight, durable and equipped with an ASICSGRIP technology outsole, they provide maximum grip on any surface.<br \/>\nAnd if you&#8217;re looking for ultra-high performance, the carbon will propel you through any condition.  <\/p>\n<p class=\"p1\"><strong>Available from August 28, both <a href=\"https:\/\/www.asics.com\/it\/it-it\/running-gear\/c\/as40100000\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=aeb_it_as_conquesting_brand_search_all_all&amp;gad_source=1&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrGGheYw5smlywlmVD1OWmgHZOTeMScG0q7KPs-7h8FtfieYQNJgILRoC8FwQAvD_BwE\">online<\/a> and in store, priced at 250 euros.<\/strong><\/p>\n<h3 id=\"the-north-face-summit-series-x-ikb\" class=\"p1\">The North Face SUMMIT SERIES X IKB<a href=\"https:\/\/runlovers.it\/?attachment_id=85162\" rel=\"attachment wp-att-85162\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-85162 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1200\"  height=\"784\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?w=1200&amp;quality=75&amp;ssl=1 1200w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=690%2C451&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=888%2C580&amp;quality=75&amp;ssl=1 888w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=768%2C502&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=643%2C420&amp;quality=75&amp;ssl=1 643w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=300%2C196&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=600%2C392&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=696%2C455&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/TNF-x-IKB-Summit--e1724975395273.jpg?resize=1068%2C698&amp;quality=75&amp;ssl=1 1068w\" ><\/a><\/h3>\n<p class=\"p1\">The greatest artists often have a favorite color that ends up being &#8220;Their Color.&#8221;<br \/>\nFrench painter Yves Klein arrived after much experimentation to define a blue tone so distinctive and distinctive that it was patented in 1954 as &#8220;IKB &#8211; International Klein Blue.&#8221; <\/p>\n<p class=\"p1\">The North Face has dedicated a capsule to this very shade of blue, also establishing an unprecedented point of contact between art and sport.<\/p>\n<p class=\"p1\">Presented for UTMB, the collection includes the entire kit of the ultratrail runner.<br \/>\nAll dipped and dripping in Klein Blue. <\/p>\n<p><strong>The TNF x IKB VECTIV\u2122 Enduris III are available <a href=\"https:\/\/www.thenorthface.it\/shop\/it\/tnf-it\/uomo-uomo-nuovi-arrivi\/scarpe-da-trail-running-tnf-x-ikb-vectiv-enduris-iii-da-uomo-8aa7?variationId=0OH\">online<\/a> and in stores for 140 euros.<br \/>\nFind the entire men&#8217;s collection <a href=\"https:\/\/www.thenorthface.it\/shop\/it\/tnf-it\/uomo-attivita-trail-running\">at this address<\/a>, and women&#8217;s <a href=\"https:\/\/www.thenorthface.it\/shop\/it\/tnf-it\/donna-attivita-trail-running\">at this one. <\/a>  <\/strong><\/p>\n<h3 id=\"norda-005-mission-indestructible\">Norda 005, mission: indestructible<\/h3>\n<figure id=\"attachment_85168\" aria-describedby=\"caption-attachment-85168\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/runlovers.it\/?attachment_id=85168\" rel=\"attachment wp-att-85168\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-85168 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1200\"  height=\"800\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?w=1200&amp;quality=75&amp;ssl=1 1200w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=690%2C460&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=870%2C580&amp;quality=75&amp;ssl=1 870w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=768%2C512&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=630%2C420&amp;quality=75&amp;ssl=1 630w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=300%2C200&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=600%2C400&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=696%2C464&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005.jpg?resize=1068%2C712&amp;quality=75&amp;ssl=1 1068w\" ><\/a><figcaption id=\"caption-attachment-85168\" class=\"wp-caption-text\">Norda 005<\/figcaption><\/figure>  Norda is only four years old.<br \/>\nIn fact, the brand was born in the midst of covid.<br \/>\nIt was founded by a couple: Nick and Willa Martire, two ultrarunners who were not comfortable with what the market offered.<br \/>\nEveryone was at home, there was more time.<br \/>\nSome learned how to bake bread (\ud83d\ude4b), they made a trail shoe company that exploded, quickly becoming wildly popular.<br \/>\nThose who don&#8217;t have Norda&#8217;s have heard of them, those who have heard of them want them.<br \/>\nBut Norda&#8217;s are not for everyone: they don&#8217;t have gigantic production (the company is small, only 12 people work there) and they cost, a lot.<br \/>\nBut do they really cost that much?        Why? They cost a lot, but they are so durable that they last a long time.<br \/>\nAnd that answers the second question: they cost a lot because they are made of exceptional materials, and so they last proportionately.<br \/>\nThe new model &#8211; called Norda 005 &#8211; moves the limit even further: it is so durable and lightweight that it is indestructible, at least according to Norda itself, which has tested it on the most extreme terrain.<br \/>\nThe sole is Vibram Megagrip Elite, of which Norda has exclusive use.<br \/>\nThe midsole is Arnitel, an ultra-high-performance compound that only one company in the world can produce.<br \/>\nAnd then there is the upper made of Dyneema, which is a fabric that is used for bulletproof vests and in sailboats, made entirely from recycled materials.<br \/>\nIt is so durable that you could hang three cars on it, so the protection it can provide to the wearer is total.<br \/>\nAll of this comes at a cost (not yet made official) but it also serves to ensure a very light product that you forget you have on your feet and is capable of protecting you and giving you an extreme elastic response.<br \/>\nTo run forgetting what you are wearing, on the roughest terrain and in the most prohibitive conditions.          <a href=\"https:\/\/runlovers.it\/?attachment_id=85171\" rel=\"attachment wp-att-85171\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter size-full wp-image-85171 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1200\"  height=\"800\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?w=1200&amp;quality=75&amp;ssl=1 1200w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=690%2C460&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=870%2C580&amp;quality=75&amp;ssl=1 870w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=768%2C512&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=630%2C420&amp;quality=75&amp;ssl=1 630w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=300%2C200&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=600%2C400&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=696%2C464&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/08\/Norda-005_02.jpg?resize=1068%2C712&amp;quality=75&amp;ssl=1 1068w\" ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A week full of news among shoes: all focused in the trail.<br \/>\nAnd what news! <\/p>\n","protected":false},"author":2,"featured_media":85174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":true},"categories":[15136],"tags":[21781,21783,21782],"powerkit_post_featured":[],"class_list":{"0":"post-85180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"tag-asics-metafuji-trail-en","9":"tag-norda-005-en","10":"tag-tnf-summit-x-ikb-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three new products of the week: Asics Metafuji Trail, TNF Summit x IKB, Norda 005 - Runlovers<\/title>\n<meta name=\"description\" content=\"A week full of news among shoes: all focused in the trail. 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