{"id":86583,"date":"2024-10-29T16:06:58","date_gmt":"2024-10-29T15:06:58","guid":{"rendered":"https:\/\/runlovers.it\/?p=86583"},"modified":"2024-10-28T21:39:22","modified_gmt":"2024-10-28T20:39:22","slug":"on-youth-camp-growing-up-to-become-complete-athletes","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2024\/on-youth-camp-growing-up-to-become-complete-athletes\/","title":{"rendered":"On Youth Camp: growing to become complete athletes"},"content":{"rendered":"<p>Imagine being a young athlete, 15, 16, or 17 years old, with larger-than-life dreams of going pro. Maybe you&#8217;ve already had your first taste of success, along with your first doubts, and you know the road ahead is long and full of obstacles. That\u2019s where the <strong>On Youth Camp<\/strong> comes in.<\/p>\n<p>The idea of creating this camp came about roughly two and a half years ago, aiming to connect with young athletes at what\u2019s probably the most critical stage of their careers. It\u2019s that age where you start to see your future, but you still need tools, support, and, most importantly, someone to help guide you. On decided to be that \u201csomeone.\u201d<\/p>\n<p>I won\u2019t lie\u2014when I first heard about this project, I was immediately intrigued because we&#8217;ve been talking for a while about the best way to train up-and-coming athletes. You know, those young adults who\u2014still teenagers\u2014juggle school and sports, often putting their social lives on the back burner. So, when On gave me the chance to head to St. Moritz and check out the camp, I didn\u2019t think twice: I watched them train, chatted with the young athletes, and, most importantly, spent time with Silja M\u00fchlebach, Athlete Manager at On, and Emelia Gorecka, former professional athlete, Brand Activator at On and the camp\u2019s coach.<\/p>\n<p>Beyond what you\u2019ll find here, I\u2019d highly recommend tuning into <a href=\"https:\/\/open.spotify.com\/episode\/31npceqA7pp3585KBBV7Ax?si=9abd8267922c4796\" target=\"_blank\" rel=\"noopener\"><strong>the latest episode of Il Lungo<\/strong><\/a>, featuring interviews with Silja and Emelia. Hearing their passion and genuine determination is super inspiring, and it brings a sense of optimism for the future of the sport.<\/p>\n<h3 id=\"a-holistic-approach-that-goes-beyond-sports\">A holistic approach that goes beyond sports<\/h3>\n<p>Silja is one of the key people behind the On Youth Camp, and she told me that the concept was clear right from the start: <strong>&#8220;not to put them under pressure or with high expectations from us as a brand, but rather provide them with an experience that will help them develop as humans and athletes.&#8221;<\/strong> The main goal is to offer real support that isn\u2019t just about sports performance; it\u2019s about the athlete\u2019s growth, both on and off the track. A holistic approach\u2014a term that\u2019s been thrown around a lot lately, but in this case, it fits perfectly\u2014that really reflects how <strong><a href=\"https:\/\/www.on.com\/\" target=\"_blank\" rel=\"noopener\">On<\/a><\/strong> sees its relationship with athletes: not just a traditional sponsorship, but a true partnership.<\/p>\n<p>And that\u2019s how the Athlete Compass was born, a program led by former pro triathlete and Olympic champion Nicola Spirig. &#8220;When she retired, she found herself asking, &#8216;What am I going to do with my career?'&#8221; says Silja. &#8220;So, we had long talks with her, and that\u2019s where the Athlete Compass approach came from.&#8221; The program aims to give On&#8217;s professional athletes skills that often aren\u2019t taught: from managing social media and personal branding to finance, mental health and professional development. Because, let\u2019s be real, being a professional athlete isn\u2019t just about running fast or jumping far. It\u2019s about being prepared to face the world during and after an athletic career, and understanding all its complexities. On\u2019s Youth Camp mirrors this holistic approach for the young athletes.<\/p>\n<figure id=\"attachment_86576\" aria-describedby=\"caption-attachment-86576\" style=\"width: 1800px\" class=\"wp-caption aligncenter\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-86576 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1800\"  height=\"1200\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?w=1800&amp;quality=75&amp;ssl=1 1800w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=690%2C460&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=870%2C580&amp;quality=75&amp;ssl=1 870w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=768%2C512&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=1536%2C1024&amp;quality=75&amp;ssl=1 1536w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=630%2C420&amp;quality=75&amp;ssl=1 630w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=1260%2C840&amp;quality=75&amp;ssl=1 1260w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=300%2C200&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=600%2C400&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=696%2C464&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=1392%2C928&amp;quality=75&amp;ssl=1 1392w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/emelia-silja.jpg?resize=1068%2C712&amp;quality=75&amp;ssl=1 1068w\" ><figcaption id=\"caption-attachment-86576\" class=\"wp-caption-text\">left Emelia Gorecka; right Silja M\u00fchlebach<\/figcaption><\/figure>\n<h3 id=\"a-camp-of-sports-life-and-human-connections\">A camp of sports, life, and human connections<\/h3>\n<p>The days at the camp are filled with a dynamic program, always flexible enough to adapt to the athletes&#8217; needs. &#8220;Every evening, we send a message in the WhatsApp group to share the plan for the next day,&#8221; explains Emelia Gorecka, the camp&#8217;s coach. &#8220;It could be a training session, a gym activation, or one of our many workshops.&#8221;<\/p>\n<p>And that\u2019s where the beauty of this experience lies: it\u2019s not just about sports\u2014even though, seeing those kids running at a sub-4-minute pace, you\u2019d think otherwise. The workshops cover everything from nutrition to high-altitude training, to often-overlooked topics like the menstrual cycle in sports and mental health. The goal is simple: to help young athletes become more aware and prepared. <strong>Not just as runners, but as people.<\/strong><\/p>\n<p>And the life of an athlete is also about the little things that, at the end of the day, make all the difference: shopping for groceries, cooking meals, doing the laundry. These are all part of the daily routine at the camp and teach independence\u2014a fundamental value for anyone dreaming of becoming a pro. As Emelia puts it: &#8220;So, they shop for themselves, so when they come back from their training sessions, mom and dad aren\u2019t cooking for them. They have to think about what\u2019s for lunch and dinner. They have to shop for it, come back and make it, and then clean it all up.&#8221;<\/p>\n<h3 id=\"a-family-away-from-home\">A family away from home<\/h3>\n<p>&#8220;One of the most beautiful things we see here,&#8221; says Emelia, &#8220;is how the kids start supporting each other. Maybe at first, they\u2019re shy, they don\u2019t know each other, and there\u2019s even a language barrier, but by the end of the week, they\u2019re saying goodbye like old friends.&#8221; And the concept of family comes up often when talking about the On Youth Camp. It\u2019s not just a sports camp, but a community that forms, even if just for a few days, and then meets again at competitions, as rivals and friends.<\/p>\n<p>The same kind of community is reflected in the <strong>On Athletics Club<\/strong> (OAC), where athletes spend months together, traveling, training, and building connections that go beyond races and competitions. As explained in the OAC Q&amp;A: &#8220;they describe themselves as a family because they spend eight months of the year training, traveling, and competing together.&#8221;<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter size-full wp-image-86579 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"1800\"  height=\"1200\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"  data-pk-src=\"https:\/\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg\"  data-pk-srcset=\"https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?w=1800&amp;quality=75&amp;ssl=1 1800w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=690%2C460&amp;quality=75&amp;ssl=1 690w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=870%2C580&amp;quality=75&amp;ssl=1 870w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=768%2C512&amp;quality=75&amp;ssl=1 768w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=1536%2C1024&amp;quality=75&amp;ssl=1 1536w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=630%2C420&amp;quality=75&amp;ssl=1 630w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=1260%2C840&amp;quality=75&amp;ssl=1 1260w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=300%2C200&amp;quality=75&amp;ssl=1 300w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=600%2C400&amp;quality=75&amp;ssl=1 600w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=696%2C464&amp;quality=75&amp;ssl=1 696w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=1392%2C928&amp;quality=75&amp;ssl=1 1392w, https:\/\/i0.wp.com\/runlovers.it\/wp-content\/uploads\/2024\/10\/oyc_02.jpg?resize=1068%2C712&amp;quality=75&amp;ssl=1 1068w\" ><\/p>\n<h3 id=\"looking-to-the-future-with-new-confidence\">Looking to the future with new confidence<\/h3>\n<p>In the end, what really sticks with me after two days at the On Youth Camp is an experience that goes way beyond just athletic training. Sure, they train, they run, they improve. But the real value is in everything they take away: the lessons learned in the workshops, the coaches\u2019 advice, and, most importantly, that these kids get a taste of what it\u2019s like to live as a professional athlete. Plus, those human connections and relationships that help them grow, always.<\/p>\n<p>I have to say\u2014being there in person and talking to Vittore, the Italian participant, and U18 European Championships 3000 meter silver medalist\u2014it was moving to see how the athletes opened up and built connections with each other. &#8220;Our goal is to give young athletes skills they can integrate into their training. We want to get to know them and provide them with life skills they can carry away from this experience for their future careers,&#8221; explains Silja.<\/p>\n<p>The On Youth Camp is so much more than just a week of training. It\u2019s an opportunity to inspire the next generation to become not just better athletes, but <strong>complete athletes.<\/strong> And, for my part, I can\u2019t wait to see where this journey takes them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Youth Camp is a unique educational experience for young athletes designed to help them grow as people and athletes.<\/p>\n","protected":false},"author":3,"featured_media":86575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[15136],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-86583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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