{"id":87074,"date":"2024-11-13T13:02:34","date_gmt":"2024-11-13T12:02:34","guid":{"rendered":"https:\/\/runlovers.it\/?p=87074"},"modified":"2024-11-14T10:59:04","modified_gmt":"2024-11-14T09:59:04","slug":"ikon-collection-on-and-bureau-borsche-launch-genz-inspired-collection","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2024\/ikon-collection-on-and-bureau-borsche-launch-genz-inspired-collection\/","title":{"rendered":"IKON Collection: On and Bureau Borsche launch GenZ-inspired collection"},"content":{"rendered":"

I<\/span>t\u2019s no secret that On<\/a> is not just a brand for runners. Starting with sneakers and gradually expanding into full collections, the brand has made waves with innovative and sometimes unexpected collabs, like its partnership with Munich-based creative agency Bureau Borsche<\/a>, known since 2007 for a distinguished career in editorial design and increasingly creative campaigns with major brands.<\/p>\n

\"\"<\/a>
On, IKON collection<\/figcaption><\/figure>\n

On\u2019s IKON Collection: A Step Back in Time<\/h3>\n

To understand the origins of IKON, a collection aimed not at Gen Z directly but at contemplating their influence, we need to take a quick detour.<\/p>\n

Gen Z stands out for its search for individuality and community. You could say they echo the spirit of the \u201868 generation\u2014not in age, but in the same drive for self-expression. They may not embrace the \u201cbeat\u201d influences of the past, but they embody similar rebellious energy, especially in their style\u2014or perhaps more precisely, in their aesthetics.<\/p>\n

Today\u2019s youth emphasize the fusion of identity and appearance in a way that goes beyond \u201cclothes make the person.\u201d It\u2019s about belonging, authenticity, and what is essential. And essentiality is at the heart of IKON.<\/p>\n

Gen Z navigates a complex balance between rebellion and conformity, independence and sensitivity. In a world caught between digital connections and real-life interactions, On and Bureau Borsche created the IKON Collection to reflect this duality, blending technical expertise with aesthetic sensibility to resonate with modern street culture.<\/p>\n

\"\"<\/a>
On, IKON collection<\/figcaption><\/figure>\n

Baggy style!<\/h3>\n

Essential, comfortable\u2014baggy. Gen Z channels both Woodstock vibes and a forward-looking style inspired by the \u201890s and early 2000s: the smooth sounds of R&B, hip-hop beats, and pop icons. With baggy pants, crop tops, oversized sweatshirts, and comfy tees, IKON captures these influences but in a clean, minimalist way. The outfit adapts to you, rather than you to it. The palette is pared-down\u2014sandy grays and blacks\u2014for versatility and easy customization.<\/p>\n

Anchoring this collection is the reimagined tracksuit, a streetwear classic, alongside the Cloudflow 4 IKON<\/strong>, a fresh take on On\u2019s signature sneaker, and a new Bureau Borsche-designed logo. Whether running between work and college or relaxing at a caf\u00e9, the IKON collection is designed for everyday wear.<\/p>\n

The tracksuit, an iconic garment of streetwear fashion, is reinterpreted along with the <\/span>Cloudflow 4 <\/b> IKON, a revamped shoe model from On, and a new Bureau Borsche-style logo graphic. Whether running between college and work, or relaxing in a coffee shop, the IKON collection is designed to be worn and experienced every day. <\/span><\/p>\n

How I\u2019d Style the IKON Collection<\/b><\/h3>\n

\"\"<\/a><\/p>\n

The Jacket<\/b> \u2013 A hyper-versatile, stylish jacket. Picture it with loose, cuffed jeans, an oversized crewneck sweater, and my favorite sneakers (always flat!). Perfect for a casual yet polished look.<\/p>\n

\"\"<\/a><\/p>\n

The Pants<\/b> \u2013 Total black! I\u2019d pair them with a super comfy turtleneck sweater and sleek boots. Simple but elevated.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

The IKON Combo<\/b> \u2013 A mohair sweater, light 90s-style straight jeans, the Cloudflow 4s, and a fanny pack from the collection. It\u2019s the ideal Monday outfit: ultra-comfortable, stylish, and ready to take on whatever the day throws your way.<\/p>\n

The IKON Collection launched on November 7,\u00a0on.com<\/a> and at selected retailers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When Swiss precision and German avant-garde come together, something very beautiful is born. On and Bureau Borsche teach us the importance of our uniqueness and how to express it in style. <\/p>\n","protected":false},"author":40,"featured_media":86943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15837],"tags":[21943,16102],"class_list":{"0":"post-87074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-bureau-borsche","9":"tag-on-en"},"yoast_head":"\nIKON Collection: On and Bureau Borsche launch GenZ-inspired collection - Runlovers<\/title>\n<meta name=\"description\" content=\"When Swiss precision and German avant-garde come together, something very beautiful is born. 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