{"id":92534,"date":"2025-05-06T21:06:36","date_gmt":"2025-05-06T19:06:36","guid":{"rendered":"https:\/\/runlovers.it\/?p=92534"},"modified":"2025-05-05T01:14:34","modified_gmt":"2025-05-04T23:14:34","slug":"running-shoes-vs-birkin-bag-the-comparison-you-didnt-expect","status":"publish","type":"post","link":"https:\/\/runlovers.it\/en\/2025\/running-shoes-vs-birkin-bag-the-comparison-you-didnt-expect\/","title":{"rendered":"Running Shoes vs. Birkin Bag: The Comparison You Didn\u2019t Expect"},"content":{"rendered":"<p class=\"p1\">There comes a time when you need to stop speaking in abstracts and start looking at the numbers. It\u2019s like when you\u2019re starting a relationship: after a few carefree dates, there comes a moment when you talk about the future. Or the bills. Well, today we\u2019re talking bills. Or more precisely, what a running shoe really costs. And what it costs to produce a luxury handbag.<\/p>\n<p class=\"p1\">Spoiler: neither one is \u201ctricking\u201d you. But both \u2014 surprisingly honestly \u2014 sell you a promise. The difference? One makes you work for it. The other looks down at you and smiles.<\/p>\n<h3 id=\"the-running-shoe\" class=\"p4\">The Running Shoe<b><\/b><\/h3>\n<p class=\"p1\">Let\u2019s take an average-priced running shoe. Retail price: \u20ac160, maybe even \u20ac180 (everything\u2019s more expensive in 2025).<\/p>\n<p class=\"p1\">Here\u2019s a rough breakdown of that price (these are average figures and can vary, so take them with a grain of salt):<\/p>\n<ul>\n<li>\n<p class=\"p1\">Industrial cost (materials, labor): \u20ac32\u201340<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Shipping, customs: \u20ac6\u20138<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Price to retailer: around \u20ac80<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Marketing and R&amp;D: \u20ac10\u201315<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Company overhead (salaries, utilities, offices): \u20ac20\u201325<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Brand\u2019s net profit: \u20ac5\u20138<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Retailer\u2019s margin: 50\u201360% of the final price<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Let\u2019s do the math. A shoe that costs you \u20ac160 doesn\u2019t bring the brand an outrageous profit, at least not compared to the final price \u2014 or to what you might have imagined. And the rest? It\u2019s what makes the shoe exist. And makes sure it gets to you.<\/p>\n<p class=\"p1\">Once again: the cost of a shoe is the result of many variables and, above all, the combined contributions of many skilled people. Among those costs are also the ones that make you want the shoe in the first place. The infamous storytelling. The story that tells you, \u201cThis one will make you fly.\u201d Literally or not.<\/p>\n<h3 id=\"the-birkin-the-art-of-subtraction\" class=\"p4\">The Birkin: The Art of Subtraction<b><\/b><\/h3>\n<p class=\"p1\">Now let\u2019s hop onto the magic carpet of desire. Soft landing in Rue du Faubourg Saint-Honor\u00e9, Paris. Home of Herm\u00e8s. Let\u2019s talk Birkin. Price? Ten thousand euros. Or more.<\/p>\n<p class=\"p1\">Industrial cost? Around \u20ac1,200. Then add:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Distribution and retail: \u20ac2,000<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Marketing and positioning (translation: mythic aura): \u20ac1,500<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Company overhead: \u20ac1,500<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Estimated net profit: \u20ac3,800\u20134,800<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Gross margin: over 80%<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">In this case, what you\u2019re paying for isn\u2019t just what it is \u2014 but what it represents. No one buys a Birkin to carry their salad in a Tupperware. Or maybe they do, but only to show that they <i>can<\/i>.<\/p>\n<h3 id=\"face-to-face\" class=\"p4\">Face to Face<b><\/b><\/h3>\n<p class=\"p1\">Let\u2019s end this (admittedly unfair) comparison by putting the two side by side. We chose these extremes because sometimes swinging between such different values helps you better grasp the scale of things. In both cases, we\u2019re talking about consumer goods with precise purposes and distinct auras. And wildly different price tags.<\/p>\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>\n<p class=\"p1\"><b>Running Shoe (\u20ac160)<\/b><\/p>\n<\/th>\n<th>\n<p class=\"p1\"><b>Birkin Bag (\u20ac10,000)<\/b><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p class=\"p1\"><b>Industrial Cost<\/b><\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac32\u201340 (20\u201325%)<\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac1,200 (12%)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"p1\"><b>Distribution<\/b><\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac6\u20138<\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac2,000<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"p1\"><b>Marketing<\/b><\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac10\u201315<\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac1,500<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"p1\"><b>Net Profit<\/b><\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac5\u20138<\/p>\n<\/td>\n<td>\n<p class=\"p1\">\u20ac3,800\u20134,800<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\">One is built to carry you through long runs. The other lets you walk into a Michelin-starred restaurant without saying a word.<\/p>\n<h3 id=\"who-profits-more\" class=\"p3\">Who profits more?<b><\/b><\/h3>\n<p class=\"p1\">It depends. If you measure profit in euros, the bag wins hands down. If you measure it in kilometers, the shoe takes the lead. That\u2019s the point: neither one is lying. They just speak different languages. One sells access, the other performance.<\/p>\n<p class=\"p1\">Luxury needs to be inaccessible to work. If it doesn\u2019t make you feel excluded, it loses its edge. The Birkin, as many have rightly pointed out, runs on an economy of induced scarcity: you can\u2019t just walk into an Herm\u00e8s store and walk out with a Birkin and \u20ac10\u201315K less in your account. You have to get on a waitlist. And wait. Months, sometimes years. It\u2019s zen marketing: absence becomes presence.<\/p>\n<p class=\"p1\">The running shoe, on the other hand, has a less glamorous but more honest job: it has to give you something you can feel. Even if just for 600 or 800 kilometers. And it has to do it <i>now<\/i>.<\/p>\n<h3 id=\"is-it-worth-it\" class=\"p3\">Is it worth it?<b><\/b><\/h3>\n<p class=\"p1\">It\u2019s not about value \u2014 it\u2019s about alignment with yourself. If a shoe gives you that mental push to run at 6 a.m., maybe it\u2019s worth every euro.<\/p>\n<p class=\"p1\">If a handbag makes you feel like Margot Tenenbaum for just five seconds, maybe that makes sense too. Or maybe not. But it\u2019s your call.<\/p>\n<p class=\"p1\">The market makes offers, like a romantic algorithm. And you decide.<\/p>\n<p class=\"p1\">Speaking of decisions, allow me one final note: for years we\u2019ve seen outraged comments about \u20ac250\u2013300 price tags on carbon-plated running shoes. In absolute terms, that\u2019s a lot of money \u2014 but as we\u2019ve seen here, even that price has a certain logic, at least for current-year models (you can often find past seasons deeply discounted). And let\u2019s not forget another truth: no one\u2019s forcing you to buy them. The market still offers excellent models at half the price \u2014 or even less.<\/p>\n<p class=\"p1\">Let\u2019s never forget the greatest and most overlooked power consumers have: the power not to consume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running shoes vs. Birkin bags: a surprising breakdown of the real costs behind two icons of consumer desire \u2014 performance meets prestige.<\/p>\n","protected":false},"author":2,"featured_media":92532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18805],"tags":[],"powerkit_post_featured":[],"class_list":["post-92534","post","type-post","status-publish","format-standard","has-post-thumbnail","category-oddities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.7) - 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