Lately it often happens that my judgment of sportswear-at an aesthetic level-is somewhere between “I want it now” and “I would never wear this stuff.” It goes without saying that this happens for those (usually small) brands that dare a little bit more by seeking a stronger and more recognizable identity: in fact, the giants tend to make color choices that tend to be “democratic” so as not to displease anyone.
In contrast, the conservative spirit does not suit Saysky, a not-so-small Danish entity dedicated to the world of running, with a marked focus on running in urban environments.
We’re the worldwide running tribe, a collection of everyday heroes
This is how they define themselves. And for all intents and purposes Saysky-aside from producing quality clothing-is a small tribe: a large crew of runners who run through Copenhagen on a daily basis and certainly do not go unnoticed. Over time then their crews multiplied and you can find them today in many cities around the world-from Berlin to Hong Kong, from Sydney to Macedonia. Here in Italy, unfortunately, nothing yet, partly because the brand is unfortunately uncommon here and cannot be found for sale even in the most sought-after stores.
Races
Saysky regularly organizes three different race formats: the Sub Rosa Race, the Cop Run and the Sayskyrace. Both in the city and in the countryside, some to be run alone and others in pairs or teams. Speed is important but in some cases endurance or cleverness is more so. My favorite format is Sub Rosa’s, the more urban and goliardic format, very similar to Milan’s Mind The Gap.
But how do you dress?
Okay, right, let’s talk about clothing. Saysky has many seasonal collections that it almost never releases all at once: usually each season has 3-4 drops that are launched a couple of weeks apart, and this builds hype in us athletic fashion nerds. However, we can divide the production into two macro categories, both of which are very characteristic of the brand so much so that it is easily recognizable from afar.
The first is that of statement collections, that is, garments that I could call understated-but not entirely so-and that each time present a more or less strong textual message, always and in any case inspirational (STAY BRAVE!).
The second category is pattern collections, garments designed for those who are not afraid to be a little more daring and which feature all over repeated subjects. What subjects? Well, keep in mind that the camouflage version is probably the softest subject-I go crazy for the SS2020 collection with hamburgers and ice cream. Everything is to be purchased sparingly, my advice is to avoid shorts and T-shirt with the same pattern, that the pajama effect is around the corner.
My love for Saysky is great but–by professional strain–I cannot help but notice that the “Copenhagen” lettering under their logo is unwatchable. And it’s a pity because instead everything else is graphically polished in every detail: CEO of Saysky if you read me know that I can help :)
