One can look at this winter collection of adidas specifically designed for the cold weather from different perspectives: the technical, the chromatic, and the philosophical.
Already at first glance it is not just any collection: although in its dark but not gloomy colors it chooses a precise language. If one then looks at it more closely, one realizes that it is supported by very specific thinking.
Technically
COLD.RDY (meaning “Cold Ready”) is a line that, along with its sisters HEAT.RDY, RAIN.RDY, and WIND.RDY, revolves around three basic concepts: state-of-the-art technology, design, and functionality. Each collection is in fact designed for a particular weather condition, and the COLD one is expressly designed for winter, even the harshest.
All materials, especially those in tight-fitting suits and jerseys with the most direct skin contact, are designed to carry moisture and sweat to the outside, leaving the body dry and at an optimal temperature.
Fabrics are then assembled with special care given to the position of the seams and fasteners to allow maximum comfort.
Chromatically
The colors in this collection are dark, autumnal and full, like ripe fruit or leaves that have fallen from a tree. The inspiration to an autumn palette is explicit, as well as more generally to nature. In a time of such great sensory deprivation, we all try to return to the sense of things and spontaneous gestures, such as walking and running in quiet, unspoiled places.
Philosophically
Life in confinement reminded us of the value and importance of nature for our mental and physical balance. Being outdoors as much as possible is no longer an alternative and equivalent activity to many others but is now an experience sought with passion and determination.
This is the reason for garments that are not only technical but above all practical and with a strong personality, to declare a very precise style and vision of life: attentive to simple things, dedicated to a natural style, determined to enhance every moment of one’s time.
adidas COLD.RDY is the clothing to do it in all weather conditions, even the most adverse.
