Motherhood is thought of as the period that culminates in the birth of a new life. Actually that is only one part: pregnancy is definitely the most overwhelming part of a journey that then lasts for months and years.
Motherhood is also one of the most radical changes a woman can experience, and it also often coincides with a sharp reduction in motor activity. This is not the case for many mothers-to-be who want to be able to play sports even during the wait and afterwards-even as, within certain limits of caution, does not hurt – when they have to reconfigure their existence between caring for a small creature and the desire to get in shape and “recognize” themselves as they were before, even in the inevitable physical changes.
Yet, paradoxically, until now there were very few offerings from the world of sportswear for pregnant women and new mothers. That’s why Nike thought of making a collection just for them, to accompany them until delivery and then beyond.
Four garments for a changing body (and life)
To design this collection, Nike analyzed data on the physical changes of 150,000 pregnant women and talked to and listened to 30 of its top female athletes struggling with pregnancy.
What emerged was an emotional and existential landscape that always focuses on the need to manage change while never losing the individual’s point of view, almost a gravitational center that is kept calibrated precisely through sporting activity.
The collection consists of a camisole, a bra with which it is also possible to breastfeed, tight fits adaptable in materials and shape to physical and weight changes, and a shirt that can be easily opened at the front to free the breast and to wrap the infant, thanks to a studied “excess” of material.
Garments from the Nike (M) collection will be available throughout Europe starting next September 17 in Nike stores and in-store.