According to Wikipedia, escapism is an extreme form of recreation, often through recreational methods, the purpose of which is to estrange oneself from a reality towards which one feels discomfort.
The new video of
Cascada
– the new Italian brand of high-quality clothing; we have already talked about it here and here – starts from this very concept, giving a damn about marketing and sales, putting in two minutes all the passion that drives Carlo and Maurizio.
A passion that wants to celebrate solitary escapes, those intimate moments alone with ourselves, when we set out in search of adventure, leaving everything behind and finding tranquility and solitude.
Solo Escapism is a more intense and deeper approach, that feeling of being alone, guests of nature, feeding on the silence, absorbing everything you breathe. In which, at every step, you see and feel, the landscapes and the elements.
It is that time we wish to take for our own thoughts, solitude and self-reflection, searching for the path less traveled, enjoying every moment of this adventure.
Away from everything and everyone, Solo Escapism is that primal sense of escaping from society and achieving a solitary state of freedom. For a few hours, but restorative for days.
Watch the film and be inspired. Deserves.