We have been talking about this for a very long time, and so many times we have answered “soon” to the question “when will you make Runlovers clothing available again?”
To tell the whole story, however, we need to take a step back. In fact, two.
In July last year we were working on the
“Do More” project
with 361st Europe. And it was almost natural to do so since – coincidentally – the Do More philosophy is part of both Runlovers and 361º.
I have had it tattooed on my right arm for a long time. Since 2013, to be precise.
It is a wonderful project from which a beautiful capsule collection was born. Everything fit together like pieces of a puzzle.
“Do More” wording mirrored so that you can read it correctly only when you are in the mirror.
The dominant colors-green, orange and light blue-are reminiscent of the natural elements to which we are so attached and which represent our way of doing sports. Green for contact with the earth;orange for fatigue is speed;blue for air that fills the lungs.
All driven by the desire to create different products. Products that have a vintage feel and take us back to the origins of sports, to competing with ourselves, to wanting to improve ourselves every day. Do More, indeed.
Shoes – 361st Spire 4
The shoes-361º Spire 4 in special Do More version-are extraordinary, cushioned and fast, shoes suitable to be used to tackle any training and distance.
With white dominating, because we like to get things dirty (they wash later anyway), sweat in them, use them and live them.
For info and purchase:
361 SPIRE 4 DO MORE (man)
361 SPIRE 4 DO MORE (female)
The cap made of technical fabric
The trucker cap made of technical material is cool, there’s not much to add.
For info and purchase:
361-RUNLOVERS DO MORE RUN TRUCKER (unisex)
The camisole
The tank top in three days has already become an iconic item and before long I fear it will be sold out. Made of fast and breathable technical material, you will find the words “Sweat is only liquid happiness” on the back. And sweating in it is like closing a circle.
For info and purchase:
361-RUNLOVERS DO MORE SINGLET (man)
361-RUNLOVERS DO MORE SINGLET (female)
The 2in1 shorts
The 2in1 shorts are designed to carry our phones with us while we run, thanks to a special pocket on the thigh that keeps the phone steady and without any discomfort. And they have as many as five total pockets.
For info and purchase:
361-RUNLOVERS DO MORE 2 IN 1 SHORT (man)
361-RUNLOVERS DO MORE 2 IN 1 SHORT (female)
The t-shirts
To top it off, there are the t-shirts that, if you watch our live broadcasts on Wednesday nights, you’ve already seen pop up several times. In black and white, women’s and men’s, each has different writing on the back. Because we liked that even the t-shirts were unique pieces.
For info and purchase:
361-RUNLOVERS DO MORE SHORT SLEEVE BLACK (man)
361-RUNLOVERS DO MORE SHORT SLEEVE WHITE (man)
361-RUNLOVERS DO MORE SHORT SLEEVE BLACK (female)
361-RUNLOVERS DO MORE SHORT SLEEVE WHITE (female)
And it’s all branded Runlovers x 361º.
So if you ask us when Runlovers products will come out, the answer is now.
And remember: if you can’t come first, at least come dressed nicely! ;)