Brooks revamps its high-performance Hyperion line, introducing a family of three models with distinct personalities: the Elite 5 is the race-day thoroughbred, the Max 3 is the versatile super trainer for all types of workouts, and the Hyperion 3 is the snappy, lightweight daily companion.
- A Family Built for Speed: Brooks launches the new Hyperion range with three models: Elite 5, Max 3, and Hyperion 3.
- The Beating Heart: The new DNA Gold (PEBA) foam is the engine of the Elite 5 and Max 3, while the proven DNA FLASH v2 powers the Hyperion 3, all geared toward responsiveness.
- Hyperion Elite 5: The race-day specialist. Ultralight (196 g), with a carbon fiber plate for maximum propulsion on your personal best day.
- Hyperion Max 3: The maximalist “super trainer.” It combines protection and speed for every workout, from track work to long runs.
- Hyperion 3: The fast “do-it-all.” Lightweight (232 g) and responsive, it’s the ideal shoe for daily runs and workouts where you want a bright, dynamic feel.
- A Common Philosophy: To offer every runner the right tool to make every run, from the easiest to the most intense, a high-performing and enjoyable experience.
The Racing Division Has Fired Up Its Engines
There’s a precise moment when a brand stops just making reliable cars that everyone appreciates and decides to power up its racing division. It’s the moment when adrenaline joins reliability, and pure performance joins comfort. Well, the feeling is that—for some time now—this is exactly what’s been happening at Brooks. With the new Hyperion family, the bar has suddenly been raised, aiming straight for one goal: maximum speed.
But be careful, this isn’t just about running fast. The new Hyperion philosophy seems to answer a question that all of us runners, deep down, ask ourselves: can you go fast and have fun? Can you feel race-day responsiveness under your feet even when you’re logging miles in training? The answer lies in an arsenal of technologies and responsive compounds, like the proven DNA FLASH v2 and the new DNA Gold, designed to transform the energy of every step into forward propulsion, into the pure and simple joy of running. DNA Gold is the new PEBA-based compound—super light, soft, and responsive—that serves as the “beating heart” of the Hyperion Elite 5 and Hyperion Max 3. It’s a foam that promises to transform the energy of every step into forward momentum, into the pure and simple joy of running.
Hyperion Elite 5: The Race-Day Thoroughbred
If speed had a shape, it would probably look like the Hyperion Elite 5. This is an extreme shoe, designed with a single purpose: to make you go faster than you ever have before. It’s the shoe for race day. Everything about it is dedicated to performance: the upper is almost intangible, the weight is stripped down to the bone (just 196 g), and the midsole is a concentrate of propulsive technology. Inside, the 100% DNA Gold foam works in symbiosis with the SpeedVault Race+ carbon fiber plate to create a devastating spring-like effect. It’s a pure, uncompromising racing shoe, born for the day you want to attack your personal best.
Hyperion Max 3: Comfortable Performance for Every Workout
And for all the other days? For the long runs, the speed work, the workouts where you build the fitness that will get you to that race? This is where the Hyperion Max 3 comes in. If the Elite is a Formula 1 car, the Max is a modern Gran Turismo: comfortable enough for hours of travel, but with a powerful and responsive engine ready to be unleashed when you ask for it.
It’s Brooks’ answer to the world of “super trainers”: training shoes that borrow technology from their race-day siblings. The midsole is maximalist, with a 46 mm stack height at the heel, but its engine is a dual-density system: the top layer of DNA Gold provides that soft, responsive, and fun feeling, while the bottom layer of DNA Flash v2 and the nylon plate ensure the right amount of support. The result is an incredibly versatile shoe, capable of being protective and comfortable on long runs, but also bright and fast for quality workouts and track work. A reliable companion that makes you feel like your legs are “turning over on their own.”
Hyperion 3: The Snappy Daily Driver
Completing the stable is the Hyperion 3, the “hot hatch” of the group. It doesn’t have the imposing presence of the Max or the extremism of the Elite, but it is perhaps the most versatile of the trio. It’s the shoe you grab from your closet without thinking too much, knowing it will do its job exceptionally well, whatever that may be: from the daily run to the most intense workout.
Its secret is a nearly perfect balance of lightness (232 g in the men’s version), responsiveness, and cushioning. The engine here is the DNA FLASH v2 midsole, a nitrogen-infused foam that offers a springy and bright response with every step. It’s a shoe that makes you feel fast, agile, and always ready to change pace. If you’re looking for a faithful and snappy companion that gives you the right motivation for your daily training and a feeling of uncompromising speed, the Hyperion 3 is the right choice.
An Entire Stable for Speed
With this new Hyperion family, Brooks isn’t just introducing three shoes, but a complete system for the performance-loving runner. There’s the powerful weapon for race day (Elite 5), the protective and fast super trainer for the toughest workouts (Max 3), and the agile, lightweight companion for every day (Hyperion 3).
Three different characters, three specific tools, but united by a common philosophy. Because speed isn’t just built on the starting line, but in every single run. And the idea of being able to do it with shoes that make the effort feel lighter and the run more fun is a promise that’s hard to resist.