There are three-star Michelin restaurants that serve you a tomato that tastes like an apple or an egg that is actually a dessert. Others bring you a cappuccino as an appetizer, but it is actually a squid ink preparation. If cooking is a sensory experience-and it is, no doubt-exploiting the perception of dishes and good deception to pleasantly surprise and confuse diners is a very interesting way to try to create new dishes and to invent new universes of tasting.
What if?
So we wondered what would happen if this controlled confusion also came to the world of technical running apparel. What would it be like, for example, to run in a light linen shirt instead of a technical jersey? And what would it be like to run in jeans? Clearly, it is neither practical nor advisable to do this using linen and denim clothing, but what if you used technical fabrics that look like another type of fabric instead?
The idea came from the French people at Satisfy, and it is that of a pair of denim shorts, which are not denim. After all, they themselves define their mission as “to alter the perception of running.”
Yet you see them and they can only look like denim, because they look exactly like denim shorts.
However, the description of the PeaceShell™ 5″ Unlined Shorts specifies that they have no seams and are stretchable, and that they weigh only 86 grams.
The good deception in this case lies in two words, “Digital Denim.” It is in fact a technical fabric printed in a hyper-realistic way so that it looks for all intents and purposes like a very worn and personal denim. To give you the impression that you are running in a pair of very old shorts that you are very fond of.
The cost, as with all Satisfy products, is not painless: 180 euros.
